Customer relationship management applications revolutionize the way marketing, sales and service teams support every step of the digital customer journey and are powerful, vital tools for modern organizations.

A unified, dynamic customer profile from every data source across the enterprise can provide the insights you need to better understand, connect with and serve your customers. By tracking everything related to your customers and making it instantly accessible, CRM applications empower you to more easily build deeper trust and loyalty, fulfill your brand promise, and grow revenue while accelerating your company’s transformation to a customer-centric enterprise.

Why You Need a CRM Cybersecurity Strategy

CRM applications are accessible via the internet. That makes them an easy target for threat actors and remote attacks.

CRM applications are a gateway to business processes

CRM applications are not only reachable from the internet, but also highly interconnected. By using CRM as a point of entry, attackers could acquire high privileges and ultimately cause a significant impact to the business from a data breach, risk and compliance perspective.

Sabotaged CRM processes can put your business at risk

From campaigns to leads to contracts, CRM applications process all client-related data. Can you imagine the impact that revised contract terms or deleted orders would have on customer relations? When you consider the nature of information stored in this application, any breach or act of sabotage could result in lawsuits or irreparable harm to your brand’s reputation and customer trust.

CRM data is a ripe target for industrial espionage

CRM data can contain everything from financial records to client details, to intellectual property. It can provide an in-depth understanding of a company’s sales cycles, pipelines, wins and losses, prices, and sales forecasts. If that data were to fall into the hands of a competitor, it could be devastating to your competitive position in the marketplace.

CRM data is subject to privacy regulations

Data privacy regulations, such as GDPR, CCPA, VCDPA, CPA, and HIPAA, place strict requirements on the way businesses collect, store and manage personal data. Spurred by rising privacy concerns, more data protection legislation is almost a certainty. With steep fines imposed for non-compliance and customer trust on the line, protecting your customers’ data is essential to your business.

One Platform

Multiple Challenges Solved

Cybersecurity leaders turn to Onapsis to secure and streamline compliance for business-building SAP, Oracle, and Salesforce CRM apps—on-premises or in the cloud.